Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns. We discuss what to do to be successful advertising on LinkedIn in 2025.

Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account.

Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatched quality, making it a powerhouse for B2B advertisers targeting specific job titles and industries. Hear about his innovative approach using "personal video" content, where authentic, insightful videos crafted by company thought leaders create outstanding engagement and cost-effective results. With tools like Descript, AJ demonstrates that personal inkedIn video ads can be done for a very low cost.

Get ready to be captivated by the magic of thought leadership ads, as we contrast them with traditional company posts. Since last year these ads have transformed engagement on LinkedIn by leveraging user-generated content and external influencer posts. AJ discusses strategic targeting techniques and how customer endorsements can boost authenticity and trust. As we venture into 2025 and beyond, AJ shares expert strategies to navigate the evolving landscape of LinkedIn advertising, offering insights on overcoming rising costs while capitalizing on LinkedIn's powerful business-targeting capabilities.

Check out AJ's podcast The LinkedIn Ads Show

Connect with AJ on LinkedIn

LinkedIn Advertising Secrets: How to Achieve 5X the Success at Half the Cost