Episode 29 - How Katie Cross uses mindset to help her turn direct sales into magic
Dec 30, 2024
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In this discussion, fantasy author Katie Cross, renowned for her dragon and magic-themed novels, shares her journey from direct sales to building a successful author career. She highlights the importance of genuine connections with readers over chasing trends. The conversation covers how to sequence tasks effectively, redefine success beyond financial gains, and embrace joy in the creative process. Katie also emphasizes overcoming limiting beliefs and the power of stillness, making this an inspiring listen for aspiring authors.
Katie Cross emphasizes the power of direct sales for authors, facilitating genuine connections with readers beyond traditional platforms like Amazon.
Redefining success for authors involves valuing creativity and fulfillment over mere financial milestones, fostering a healthier mindset in their writing journey.
Proper sequencing in writing and marketing efforts, alongside avoiding chaotic multitasking, enhances an author's ability to thrive creatively and effectively.
Deep dives
The Power of Direct Sales in Publishing
Direct sales have emerged as a promising marketing strategy for authors looking to achieve financial success. Many authors, including Katie Cross, have successfully utilized direct sales methods to connect with readers and sell books outside traditional platforms like Amazon. This approach allows for greater control over the sales process and fosters more genuine relationships with customers. By shifting focus away from just sales figures to creating an enjoyable experience for readers, authors can find more fulfillment in their work.
Mindset Over Metrics
The discussion emphasizes the importance of separating self-worth from monetary success in the authoring world. Authors often tie their identity and value to their book sales, leading to a cycle of self-sabotage and anxiety. It is crucial for authors to affirm their worth beyond sales figures and recognize that creativity and enjoyment in writing should take precedence over earnings. By cultivating a positive mindset, authors can engage more effectively with their craft and their audience.
Sequencing and Focus in Writing and Marketing
Achieving success as an author often requires proper sequencing in both writing and marketing efforts. Many authors make the mistake of launching marketing strategies before they are ready, leading to disappointment and confusion. By ensuring that they have established a series of works and a solid foundation before marketing, authors are more likely to see positive results. The conversation highlights that maintaining focus on what truly matters, such as writing quality content, is vital for long-term success.
Embracing Chaos and Creativity
The discussion also addresses how chaos and multitasking can hinder an author's creative process and overall well-being. Many authors experience stress from trying to juggle multiple platforms, marketing strategies, and writing projects simultaneously. It is important for authors to find balance and recognize that taking a step back can lead to better creative insights. By allowing themselves space to breathe and enjoy the art of writing, authors can rekindle their passion and ensure their work is fulfilling.
Visualizing Success Beyond Dollars
A significant takeaway from the episode is the notion of defining success beyond just monetary achievements. Authors often set ambitious financial goals but neglect to consider what truly brings them joy and satisfaction in their writing journey. Visualizing success should include aspects such as creative fulfillment, relationships with readers, and personal growth. By focusing on these broader goals, authors can cultivate a more enriching and sustainable writing experience.
In this episode, we dive into the messy, exciting world of building a six-figure author career. Joined by the incredible Katie Cross, we explore how she’s turned direct sales into a thriving business for her fantasy novels and why connection with readers matters more than following every trend.
We talk about the "need" trap and how authors pile unnecessary pressure on themselves by chasing shiny objects like Shopify stores or TikTok shops. Instead, the real magic happens when you focus on what lights you up and let that guide your efforts.
You'll learn:
* Why sequencing your tasks beats chaotic multitasking every time.
* How to redefine success beyond financial milestones and embrace the joy of the creative process.
* The power of stillness, trust, and letting time happen instead of blowing things up just to feel busy.
* How to uncover and tackle the limiting beliefs that might be holding you back.
This one’s packed with insights, laughs, and the reminder that there’s no one-size-fits-all path to success. Whether you’re just starting out or working to sustain your wins, this conversation will leave you inspired to lean into what works for you.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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