In this insightful episode of "The Brand Called You," Ashutosh Garg speaks with global brand strategy consultant Sattar Khan about his journey through the world of advertising and brand strategy. He discusses the crucial elements of brand significance, salience, and superiority, as well as the importance of relevance in today’s competitive market. He also talks about how brands must adapt to the changing digital landscape, utilize generative AI, and embrace storytelling to engage consumers.About Sattar KhanSattar Khan is a global brand strategy consultant and the creator of Strategygrams, a visual tool for delivering strategic insights.He has over 30 years of experience working at top advertising agencies like J. Walter Thompson and McCann.Sattar is known for his expertise in developing successful global brand strategies that focus on making brands significant, salient, and superior in the eyes of customers.