If you want to start a business, you sure as hell better be made of the right stuff. Because Joe De Sena is here to tell you that in business, “anything that can go wrong, will go wrong”, and you need to be mentally tough enough to handle it.

In this Foundr interview like no other, Nathan Chan speaks with Spartan Race creator, best-selling author, and badass CEO Joe De Sena on why you need manufactured adversity.

De Sena has faced mountains of failure in business and continues to rise, everything from losing someone during the first ever race and finding them marooned on a desert island a week later, to not turning a profit for 15 years. Nevertheless, this machine of a man bounces back and continues to rise.

This interview is just a snapshot of what you can expect in Foundr’s newest course, Mental Toughness. Touted as the ultimate entrepreneurs field guide to building mental toughness, this is not one to be missed.

Find out why the Olympic wrestling teams are sent to De Sena shape up, why billionaires send their children to him to learn discipline, and why active military personnel flock to him to learn grit.

341: Pushing Your Limits with Mental Toughness King and Spartan CEO Joe De Sena