Why Some Companies Soar with PLG (And Why Others Crash)

In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss Wes’ new book, The Product-Led Playbook, set to launch on October 8, 2024. This playbook is the no-BS guide to actually implementing PLG, and explores why some product-led companies see millions in ARR, while others don’t.

The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing effective pricing strategies. The final stage focuses on data analysis, growth processes, and team development.

The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG.

Key Moments:

00:00 – What The Product-Led Playbook is and its release date.

02:03 – Exploration of why some companies succeed with PLG while others don't.

03:00 – The customer patterns Wes saw, which led to the creation of the ProductLed System. 

06:32 – Explanation of the nine components of the ProductLed System.

15:11 – The three main outcomes you can expect when you implement the system into your business

20:21 – A juicy gift for podcast listeners.