When Alex Tryon finally got her first bonus at American Express, all she wanted to was buy a piece of art by Jock Sturges, her favorite artist. But the gallery world road blocked her and painted her into a virtual corner; thus, the idea for her startup, Artsicle, was born.

However, Alex’s love of art didn’t start at Amex, but rather was inspired while traveling in Europe as a kid. A native Texan, she loved discovering the world that art overseas opened up for her. She then pursued that knowledge, along with the practical study of business communications, at U Penn. Her journey from startup idea to formidable business isn’t what you may expect, but it’s a unique tale that truly embraces love, risk and, ultimately, the culmination of her dream.

To keep up with her, check out @alexistryon.