Michael Bochel is a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.

Michael recently launched his own podcast, where he shares his experiences of helping out the club in his own spare time. We got Michael on the podcast because not only does he know his marketing, he knows how to get results on a volunteer budget with a volunteer workforce. We would like tp think that some of what is discussed might resonate with others who are volunteering at their local club and spark some ideas.

"Marketing a Non-League Football Club" is available wherever you get your podcasts, and you really should give it a listen.