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First Things THRST
E028 - The Marketing Genius: I Helped GROW “Coca-Cola, the Olympics & More” | Marilyn Crawford
Dec 21, 2023
02:00:20
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Join Marilyn Crawford, global award-winning PR specialist, as she discusses topics such as business management, strategic marketing, event planning, and relationships. She shares her expertise in Dubai's economic development and emphasizes the importance of kindness, establishing foundations, and facing personal struggles. Discover her journey of self-discovery and evolution, and hear about surprising interactions with Oprah and Larry King.
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Quick takeaways
- Branding requires the ACE approach: analyze, communicate, execute with authenticity and uniqueness.
- Kindness, tolerance, and basic morality are crucial in today's world; prioritize teaching these values to children.
Deep dives
The Basics of Branding and the ACE Approach
When it comes to branding, Marilyn emphasizes the ACE approach. The first step is to analyze what you have - your brand, product, database, etc. Then, you need to communicate your brand effectively, designing a communication plan that fits your budget and goals. Finally, it's all about execution, where you bring your branding strategy to life by executing your plan. Marilyn emphasizes the importance of being unique, authentic, and foregone in your execution, setting yourself apart from the competition.
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Discover
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