E028 - The Marketing Genius: I Helped GROW “Coca-Cola, the Olympics & More” | Marilyn Crawford
Dec 21, 2023
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Join Marilyn Crawford, global award-winning PR specialist, as she discusses topics such as business management, strategic marketing, event planning, and relationships. She shares her expertise in Dubai's economic development and emphasizes the importance of kindness, establishing foundations, and facing personal struggles. Discover her journey of self-discovery and evolution, and hear about surprising interactions with Oprah and Larry King.
Branding requires the ACE approach: analyze, communicate, execute with authenticity and uniqueness.
Kindness, tolerance, and basic morality are crucial in today's world; prioritize teaching these values to children.
Dubai is a global powerhouse known for innovation, creativity, and entertainment; staying innovative is key.
Personal relationships and choices influence one's brand; maintain sophistication, class, and intellect for integrity
Deep dives
The Basics of Branding and the ACE Approach
When it comes to branding, Marilyn emphasizes the ACE approach. The first step is to analyze what you have - your brand, product, database, etc. Then, you need to communicate your brand effectively, designing a communication plan that fits your budget and goals. Finally, it's all about execution, where you bring your branding strategy to life by executing your plan. Marilyn emphasizes the importance of being unique, authentic, and foregone in your execution, setting yourself apart from the competition.
The Importance of Kindness and Tolerance
Marilyn believes that kindness and tolerance are essential in today's world. She highlights the importance of being genuine, treating others with respect, and avoiding the tendency to find malice in everything. Marilyn encourages parents to prioritize teaching their children values like holding doors, being polite, and showing kindness to others. She also emphasizes the need for society as a whole to return to basic morality, kindness, and understanding.
The Future of Dubai and its Impact
Marilyn recognizes Dubai as a global powerhouse, renowned for its innovation, creativity, and vision. She sees Dubai as the entertainment capital of the world, attracting top talents in finance, technology, entertainment, music, and more. Marilyn believes that Dubai's ongoing growth will continue to make it a leading city globally, although she highlights the importance of staying innovative and hungry to maintain their position.
The Impact of Personal Relationships on Branding
Marilyn explains that personal relationships and choices can impact an individual's brand. She advises being cautious about the image and messages one conveys, both in personal relationships and on social media. Marilyn encourages maintaining sophistication, class, and intellect to garner respect as an individual and to preserve the integrity of one's brand.
Importance of Building a Business and Maintaining Independence
The speaker emphasizes the importance of building a business and maintaining independence in relationships. She shares her experience of partners who were not supportive of her business endeavors and wanted to be showcased on her social media. She believes that her brand works better if she is perceived as single and that being in a business requires choosing a partner who is not insecure about her success.
Being Jealous and Choosing the Right Partner
The speaker discusses her perspective on jealousy and finding the right partner. She shares her belief that jealousy is unnecessary and that having trust in a relationship eliminates the need for jealousy. She expresses her desire to be married again, but only to the right person and with the understanding that some aspects of her business life might change. She emphasizes the importance of choosing a partner who is supportive and understanding of her career.
Believing in Yourself, Creating Balance, and Being Present
The speaker reflects on the importance of believing in oneself and finding balance in life. She shares her personal journey of self-belief and how it has shaped her interactions with others. She advises people who feel lost or unsure about their direction to list their passions and pursue them one by one. She also highlights the significance of being present, valuing oneself, and facing one's demons for personal growth and success.
Today, I am joined by one of the most connected people on the planet. Marilyn Crawford is a global award-winning PR specialist, strategic marketer and business developer who has been recognised as the “Marketing Mogul” by the New York Post. Marilyn is also a skilled life coach with mentoring experience at Harvard University, guiding over 120 students independently. Tune in to learn more about Marilyn’s story in event planning, marketing and business development, uncovering the wealth of exper...
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