Dorie Clark, a Wall Street Journal bestselling author and a faculty member at Columbia Business School, shares her insights on future-proofing businesses. She emphasizes the importance of diversifying revenue streams to mitigate risks and avoid dependence on a single source. Dorie discusses the value of strategic experimentation for resilience and the need for long-term thinking in a fast-paced world. Additionally, she highlights cultivating loyal communities and the impact of mentorship on personal and professional growth.
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volunteer_activism ADVICE
Audit Revenue Streams Regularly
Regularly audit your revenue streams to prevent dependence on one or two clients.
Aim for multiple income sources so losing one won't devastate your business.
question_answer ANECDOTE
Mastermind Member’s Revenue Risk
A mastermind member had over half her income tied to one client who wanted to hire her in-house.
She chose to expand her client base to reduce risk and secure her business.
volunteer_activism ADVICE
Use Scenario Planning
Use scenario planning to imagine multiple future outcomes for your business.
Prepare actions to reduce risks and enhance opportunities in all these scenarios.
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How to Be a Long-Term Thinker in a Short-Term World
Dorie Clark
In *The Long Game*, Dorie Clark argues for the importance of long-term thinking in achieving lasting success. The book addresses the relentless pressure in modern culture that pushes individuals toward short-term gains and instant gratification. Clark provides unique principles, frameworks, and vivid stories from her own career and other professionals to help readers apply long-term strategies to their specific situations. The book emphasizes the power of small, consistent actions over time, strategic patience, and the importance of reorienting oneself to see the big picture. It offers practical advice on goal setting, networking, and leveraging time efficiently to transform personal and professional lives[1][3][4].
Dorie Clark is a Wall Street Journal bestselling author of The Long Game and executive education faculty at Columbia Business School.
Top 3 Value Bombs
1. If too much of your revenues comes only from one source and that suddenly changes or become disruptive , it will be a real problem.
2. Make sure that there are multiple legs on your table so if you lose one leg, it will not be devastating to your business and build safety to your corporate model.
3. It takes courage to make choices that don’t feel valuable today but will be in the future.
How to Be a Long-Term Thinker in a Short-Term World. Get a copy of Dorie’s book - The Long Game
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