Entrepreneurs on Fire Future Proofing Your Business with Dorie Clark
7 snips
Apr 9, 2025 
Dorie Clark, a Wall Street Journal bestselling author and a faculty member at Columbia Business School, shares her insights on future-proofing businesses. She emphasizes the importance of diversifying revenue streams to mitigate risks and avoid dependence on a single source. Dorie discusses the value of strategic experimentation for resilience and the need for long-term thinking in a fast-paced world. Additionally, she highlights cultivating loyal communities and the impact of mentorship on personal and professional growth.
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Audit Revenue Streams Regularly
- Regularly audit your revenue streams to prevent dependence on one or two clients.
- Aim for multiple income sources so losing one won't devastate your business.
Mastermind Member’s Revenue Risk
- A mastermind member had over half her income tied to one client who wanted to hire her in-house.
- She chose to expand her client base to reduce risk and secure her business.
Use Scenario Planning
- Use scenario planning to imagine multiple future outcomes for your business.
- Prepare actions to reduce risks and enhance opportunities in all these scenarios.
