Rethinking Wellness Bonus: Wellness Trends to Be Excited About—and Skeptical Of
Well+Good head of content Faye McCray returns to discuss the wellness trends she's most excited about—and the ones she plans to skip. Plus: a food-related wellness trend that's less about diet culture and more about taste and culinary tradition.
Faye is Head of Content at Well+Good. She is an author, executive leader, journalist and attorney with a passion for brand building and storytelling. For nearly a decade, she practiced law in competitive, fast-paced environments while building her own platform as a notable freelance writer and author. Faye founded and helmed Weemagine, a website devoted to inspiring creativity in children, before leading acquisitions and engagement for a leading tax publication. During Faye’s tenure, the social media platforms increased by over 200%, video content received over 500% more views, and podcast downloads increased to almost a half a million downloads and secured multiple advertisers.
Most recently, Faye led mental health content and diverse and underrepresented audience strategies for a billion-dollar publisher that hosts over 100 million monthly views. Faye led the rebrand, relaunch, and double-digit % YoY growth strategy for their mental health strategy and efforts to increase audience for the entire portfolio of brands. Faye was honored on the Cynopsis Digital List for innovation and leadership in digital media.
Faye is also a notable public speaker appearing on a number of media outlets and podcasts as well as numerous conferences and events including Reuters, ViVE, Ad Week, and many more. Her bylines have been featured in Authority Magazine, Huff Post, Parade, AARP Magazine and many more. She is a graduate of Binghamton University, (B.A.), the Johns Hopkins University, (M.A., magna cum laude), and Howard University School of Law. Most importantly, Faye is a married mom of three beautiful sons, a two-year old calico cat and a six month old Bernedoodle. Find her work at wellandgood.com.
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Christy's new book, The Wellness Trap, is now available wherever books are sold! Order it online or ask for it in your favorite local bookstore.
If you're looking to make peace with food and break free from diet and wellness culture, come check out Christy's Intuitive Eating Fundamentals online course.