Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems.

JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing.

In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and an overview of the new Google Analytics system GA4. 

So, sit back, relax, and get ready to take some notes as we dive into the world of data-driven marketing with JJ Reynolds.

Show Topics

• Why content marketers need analytics
• What bounce rate is and how it is calculated
• How to get started with data-driven decision making
• The site efficiency
• Common mistakes made by marketers regarding analytics
• Challenges associated with having a big team
• The art of asking great business questions to inform measurement strategies
• Introduction to GA4
• Best advice on how to prepare for a new product launch

Show Links 

• Check out Mediauthentic here
• Check out the BetterThanData system here
• Connect with JJ Reynolds on LinkedIn
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/