Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to.
I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don’t need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don’t bother with it either.
That’s not to say there aren’t really great reasons to use social media if it’s right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media.
