Daina Trout thought she was starting a hair-growth company with her husband and best friend, before pivoting to become Health-Ade Kombucha, a national brand that is sold at 30,000 grocery stores and health food markets nationwide. In 2017, Food & Wine named Trout one of the most innovative women in food & drink and in early 2018 Create & Cultivate featured her in its C&C 100 list, celebrating 100 women who are masters of their field. In 2019, Daina was included on Inc’s Female Founder 100 list and was also named BevNet’s Person Of The Year.