This New Way

How a 4-Person Team Runs a 7-Figure Business with AI | Emil & Cassy Aite

10 snips
Sep 10, 2025
Cassy Aite and Emil Aite, co-founders of Hoppier and Postbeam, are on a mission to revolutionize content creation with AI. They explain how tools like Postbeam can transform podcasts into engaging LinkedIn posts, effectively boosting productivity for small teams. The duo discusses leveraging AI for personalized content strategies and enhancing collaboration across teams. Hear their vision of tiny teams achieving mighty outcomes with innovative technology and their insights on building authority through content remixing!
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ANECDOTE

Bootstrapping A Profitable Snack Startup

  • Emil and Cassy built Hoppier selling snacks to offices and scaled it to ~1,200 customers.
  • The company is profitable and still founder-run, showing small teams can run sustainable businesses.
ADVICE

Turn Transcripts Into LinkedIn Drafts

  • Pull transcripts from podcasts or videos and feed them into Claude to generate ready-to-post LinkedIn drafts.
  • Use free transcript tools or ElevenLabs to convert recordings into dense source material for AI summarization.
INSIGHT

Quantity Unlocks Audience Signals

  • Volume and consistency matter more than one perfect post when building an audience.
  • Use AI to produce many variants quickly, test what sticks, then refine your voice and repeat successful formulas.
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