Money Rehab with Nicole Lapin
The Cautionary Tale of Outdoor Voices with Sammi Cohen
May 14, 2025
Sammi Cohen, creator of the Social Currency podcast, dives into the cautionary tale of Outdoor Voices, the once-thriving athleisure brand. She reveals how misaligned leadership and strategic mistakes led to its decline. Sammi discusses the implications of high valuations on consumer companies, drawing parallels with other brands like Away. The conversation emphasizes the importance of intentional fundraising and the need for entrepreneurs to maintain control over their ventures, making this a must-listen for aspiring business leaders.
24:53
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Quick takeaways
- Outdoor Voices' rise and fall illustrates the dangers of neglecting financial fundamentals amid rapid growth and inflated valuations.
- The clash between management styles at Outdoor Voices highlights the need for founders to prioritize authentic connections with their customer base.
Deep dives
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