Revitalizing Outdoor Voices

When can getting investment hurt your business? Why did the girlboss era crash and burn? These seem like two totally different questions, but they’re both can be answered in the case study that is the rise and fall of the athleisure brand Outdoor Voices. Today, we’re going to understand why Outdoor Voices is a cautionary story for investors and entrepreneurs alike, with the help of creator Sammi Cohen.

Sammi’s podcast Social Currency — the newest addition to the MNN fam — is out now. Nicole and Sammi recorded this conversation last year, and they didn’t know it then, but the first guest on Sammi’s pod would be Ty Haney, the Outdoor Voices founder they talk about in this episode of Money Rehab.

Your next listen should definitely be Sammi’s episode with Ty on audio HERE and video HERE. And while you’re at it, subscribe to Social Currency wherever you’re listening now!