#349 Scaling Expertise Using Tech in the World of Dentistry with Dr Sonia Szamocki

In this episode, Dr Sonia Szamocki, founder of 32Co, joins Tara to share her inspiring journey from A&E doctor to health tech entrepreneur. She explains how her platform is transforming dentistry by connecting general dentists with orthodontic specialists through tech-enabled mentorship and collaboration.

Together, they explore how virtual learning is reshaping clinical training, and Sonia offers practical insights into building a mission-led startup, covering everything from team culture to investor storytelling.

Key Takeaways

• Sonia’s journey from emergency medicine to entrepreneurship reveals the value of cross-sector experience in driving innovation.

• 32Co bridges the gap between general dentists and orthodontic specialists through a tech-enabled collaboration platform.

• The "see one, do one, teach one" training model is evolving with the rise of virtual mentorship, offering scalable and accessible clinician development.

• Accountability and trust are critical components of effective remote learning and professional relationships.

• Founding a healthcare tech company requires clear communication, strategic hiring, a strong value system, and deep understanding of customer needs.

• Crafting a compelling narrative is essential for both engaging users and attracting investors.

• Innovation in healthcare thrives at the intersection of personal passion and professional purpose.

Visit the 32co website here.    Find Dr Sonia Szamockis Linkedin Bio here.    You read more about UK Tech News here.

Work with me    

I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and supported over 120 Primary Care Networks and 3 GP Federations.  

I understand and appreciate the complexity of healthcare and what it takes to deliver projects across multiple practices.   

I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 250 blogs.   

For more weekly insights and advice sign up to my newsletter.    

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