Make Money as a Life Coach® Ep #364: Lessons from 10 Years in Business: Identity Matters When Selling
Dec 3, 2025
Discover the key to successful life coaching through the power of identity. Learn about the essential roles of entrepreneur, leader, and coach, and how they influence your selling ability. Hear Stacey’s personal journey of embracing these identities, navigating risk, and building resilience. She emphasizes understanding client needs over scripts, leading by example, and living your teachings to gain trust. Uncover who you need to be today to create a prosperous coaching career.
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Selling In Stores Shaped Her Sales Lens
- Stacey Boehman sold mops and infomercial products in Walmart and spoke to thousands daily.
- That selling background shaped how she thinks about the buyer and sales for coaches.
Identity Is The Root Of Sales
- Identity (self-concept) is the foundation that determines sales effectiveness.
- Stacey Boehman says who you are being matters more than tactics when selling life coaching.
Claim The Entrepreneur Role Early
- Embrace the entrepreneur identity the moment you choose to get paid as a coach.
- Learn what entrepreneurship requires instead of expecting clients to appear after certification.