Can Marketing "Even Out" The Workload? [E097]

We often hear people say their marketing should “even out the workload,” but can it do that?

There are peaks and valleys throughout the year. That’s just life.

It’s hard to market to make a specific time busy

Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much

SCHEDULING can even out the workload, or fill in the slow times

Scheduling long-time clients for the slow times

Scheduling the next visit like a dentist does

Can you do time specific campaigns?

State fair campaign

Back-to-school campaign

Pre-trip inspections before summer and the holidays