The Cash Flow Contractor 191 - Getting Results with Your Website as a Contractor with Monica Pitts
Are you differentiating your construction business online or just blending with the crowd? Web expert Monica Pitts talks about how to make your construction website uniquely yours. Don't just be a number online, be memorable!
Time Stamps
- 02:13 - Intro to Monica Pitts
- 03:52 - Measuring Productivity
- 06:15 - What Makes a Good Construction Website
- 08:19 - The Role of the Client in Website Development
- 09:15 - Technical Aspects of a Website
- 15:01 - The Importance of Owning Your Website & Domain
- 19:12 - Helpful Accounts to Consider
- 20:10 - Google Search Console
- 21:45 - Website Appearance and User Experience
- 25:43 - The Role of the Client in Website Development and Maintenance
- 28:59 - Branding and Logos
- 30:58 - The Importance of a Professional Identity Mark & Brand Guidelines
- 33:10 - The Power of Authentic Content
- 39:31 - How to Communicate Pricing on a Construction Website
- 43:50 - The Role of Website Performance
- 48:16 - Understanding Website Metrics
- 54:21 - Episode Takeaways
- 55:38 - The Cost of Website Development
- 01:00:43 - Connect with Monica Pitts
Quotable Moments from Monica Pitts
- "People are going to look at you and multiple other companies online before they decide to buy from you. And if yours looks and feels like everyone else's website, they will never remember you."
- "I feel like when you're forced to find ways to do things more efficiently, you find it, you know?"
- "A good construction website, like any other website is gonna start with the company's goals."
- "Consider your website your first employee, because it's the first face that everybody sees and it needs to work for you. It needs to be a productive member of your team. And if that's not what your website is doing for you, then your website isn't doing its job."
- "People ask me all the time, what system should I be building my website on? And I tell them that they need to think first about what they wanna do with their website. How is it gonna function? How is it gonna be a member of your team? What do you want it to do physically? And then how does it need to incorporate with the other systems that you use in your business?"
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Resources
- Web Design Company Interview Guide by Monica Pitts
- Need Marketing Help? We Recommend Benali
- Need Help with podcast production? We recommend Demandcast
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