Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches
Oct 23, 2025
OpenAI's new ChatGPT Atlas browser is set to shake up Amazon shopping, but will it convert traffic effectively? A study suggests it drives visits, yet sales lag behind traditional methods. Recent AWS outages have caused delivery delays for customers, prompting sellers to reassess their feedback and performance. Plus, Amazon is rolling out new advertising features allowing sellers to reserve top-of-search visibility and optimize their marketing strategy. Get ready for an AI-driven shift in e-commerce!
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ChatGPT Atlas Could Shift Shopping Behavior
- OpenAI released the ChatGPT Atlas browser that integrates ChatGPT with a web browsing experience similar to Chrome or Safari.
- Its Amazon browsing capabilities could change shopping behavior and require sellers to monitor visibility shifts.
ChatGPT Traffic Converts Poorly (For Now)
- A study found ChatGPT drives most LLM e-commerce traffic but converts far less than Google organic search and affiliate links.
- Conversion may improve as AI shopping integrations with platforms like Etsy and Shopify mature.
Prepare For AI-Driven Buyer Shifts
- Prepare for changing buyer behavior as AI agents and browsers integrate into shopping experiences.
- Monitor your visibility and adapt listings and ad strategies to maintain top placement.
