
The Graham Cochrane Show
How to Future-Proof Your Online Business: The Power of Communities Over Courses
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Are online courses dead? Not even close—but there’s a shift happening, and if you’re not paying attention, you’re gonna miss it.
People don’t just want content anymore—they want connection. The online business world is evolving, and those who build communities over just courses are winning.
Today, I’m breaking down why communities are the future, how they supercharge your offers, and how you can ride this wave to grow your business. Let’s dive in.
Chapters
00:00 The Shift from Courses to Communities
11:43 Building and Launching Your Community
19:06 The Power of Community Engagement
30:41 Creating a Thriving Community Structure
36:01 Next Steps for Community Success
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