Reaching Men in the Marketplace: Joe Beckler on Discipleship, Purpose & Integrity (CBMC)

Nov 21, 2025

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In this episode of the Covenant Eyes Podcast, Rob Stoddard sits down with Joe Beckler, Vice President of Development, Marketing, and Communication for CBMC (Christian Businessmen’s Connection) — an organization celebrating 95 years of equipping men to live out their faith in the marketplace.

Joe shares the remarkable story of CBMC’s origins during the Great Depression and its ongoing mission to reach business leaders through life-on-life discipleship, mentorship, and spiritual community. He also discusses his personal CBMC journey and why the marketplace remains one of the largest mission fields today.

You’ll hear powerful insights on:
✓ Why so many men feel isolated in today’s digital, high-pressure culture
✓ The deep challenges facing Christian business leaders
✓ How destructive patterns often take root — and how to break free
✓ The power of accountability teams & one-on-one discipleship
✓ CBMC’s transformative tool: Operation Timothy
✓ What it looks like to walk in freedom, calling, and purpose
✓ Why reaching the next generation of men is CBMC’s top priority
✓ How men (and churches) can get connected today

Joe also shares how digital pressures are shaping culture — and why intentional community and Christ-centered mentorship are more important than ever.

🔗 Learn more about CBMC: https://www.cbmc.com

🔗 Join a Team or Find a Group Near You: https://www.cbmc.com/connect

🔗 Operation Timothy & Other Free Tools (ADVANCE Platform): https://advance.cbmc.com

If today’s conversation encouraged you, please like, share, and subscribe to help others discover these important resources.

#CBMC #MensMinistry #MarketplaceMinistry #ChristianLeadership #CovenantEyesPodcast #Discipleship #Accountability #FaithAtWork #ChristianMen #OperationTimothy

CHAPTERS:
00:00 – Welcome to the Covenant Eyes Podcast
00:29 – Introducing guest Joe Beckler from CBMC
02:40 – How CBMC builds life-on-life relationships
06:38 – The challenges Christian men face today
07:20 – Digital pressures & cultural isolation
08:18 – Why harmful digital content is a growing epidemic
09:00 – The “mask” men wear in the workplace
09:53 – CBMC’s positive, empowering approach to men
13:49 – One-on-one discipleship: Joe, Gary & Matt’s story
14:32 – How Operation Timothy creates generations of disciples
15:07 – Why digital integrity is essential for men today
16:00 – The global impact of digital culture
17:52 – Men sharing their struggles openly
18:22 – How culture is being reshaped by digital influences
19:01 – Discipleship as the heart of lasting transformation
19:49 – Joe’s big hope for the next 95 years: reaching the next generation
20:44 – Helping younger men navigate a new digital landscape
21:19 – How to get involved with CBMC locally or virtually
22:09 – The ADVANCE platform (free global resources)
23:03 – Why personal connection is the game-changer
24:08 – A final message of encouragement for men & pastors
25:30 – Closing thanks & next episode preview

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