The Edward Show The 5-Minute SEO Hack: Turn 'People Also Ask' Into Instant Topical Authority
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Dec 23, 2025 David Quaid, an experienced SEO practitioner and agency founder, returns to share a game-changing 'People Also Ask' SEO hack. He reveals how to produce high-relevance FAQ content quickly, emphasizing that search demand is more important than schema. David clarifies the structure of FAQ pages, suggesting standalone versus accordion formats for optimizing authority. He also shares insights on how knowledge panels are triggered, debunking common misconceptions. This practical approach provides listeners with shortcuts to enhance their topical authority.
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How David Claimed His Knowledge Panel
- David Quaid described getting a knowledge panel after a surge in searches and adding persona and profile schema.
- He had to verify with ID and link cross-referenced pages like LinkedIn and X to claim it.
Search Demand Triggers Knowledge Panels
- Search volume and people searching you drive knowledge panels more than schema alone.
- Schema can help but Google creates entity panels when search demand and cross-linked pages signal a real person or brand.
Turn PAA Into Ready-Made FAQ Content
- Do use Google's People Also Ask to harvest high-relevance FAQ questions for your site.
- Use screenshots of PAA, paste them into a Google-based LLM, and generate 120-word answers you can publish quickly.