Chill & Prosper with Denise Duffield-Thomas New Year, New Price? How to raise your prices (even if you’re scared)
Jan 31, 2026
Clear signs it is time to raise fees like waitlists, demand, or faster results. Pricing as energy and boundary-setting when depletion or resentment shows up. Practical tactics: test VIP pricing, run a price-increase campaign, and use scripts for pushback. Reframe charges as payment for transformation and adjust branding to attract the right clients.
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Raise Prices On Your Schedule
- Give yourself permission to increase prices whenever it feels right, not just at set times of year.
- Test raises gradually by charging new clients more until you find the right level.
Create A VIP Fast-Track Offer
- If you're fully booked, introduce a VIP/fast-track option at a premium to test higher pricing.
- Use a premium turnaround as proof that clients will pay more and to ease into a new normal.
Charge For Mastery And Results
- Improved speed, results or mastery are valid reasons to charge more, not to lower prices.
- Charge for expertise and outcomes rather than just time spent.
