When Esi Eggleston Bracey began her career nearly three decades ago at Proctor & Gamble, she wanted to find a way to help brands solve the problems their consumers were experiencing in their everyday lives. When she began working with Covergirl, she realized that not only did she love the industry, but also that it was chock-full of problems for her to solve. Now, in her position as evp and COO of beauty and personal care at Unilever North America, and faced with the rise of independent beauty disruptors, Eggleston Bracey is finding ways to keep the CPG giant modern and competitive. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Eggleston Bracey to discuss why she wanted to be at a company that puts beauty at the forefront, how a shift in consumer values has impacted her brands, and how she decides between the incubation, acquisition and pivoting of brands.
The Glossy Beauty Podcast