Ecommerce Playbook: Numbers, Struggles & Growth How to Craft the Best BFCM Offer this Year
Oct 2, 2025
As Q4 approaches, mastering your offer strategy becomes crucial for Black Friday and Cyber Monday. Discover insights from a database of over 679 top brand offers to attract new customers while retaining existing ones. Learn how to tailor messages for different channels, balance discounts with inventory, and forecast audience engagement. Avoid common pitfalls like misspending and unrealistic expectations. The hosts emphasize the importance of transparency and adapting your strategy to current market conditions for successful holiday sales.
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Match Offer To Channel And Audience
- Think about offers based on communication medium and user type before designing creatives.
- Tailor paid social for new prospects and email/SMS for known customers with specific messaging.
Use Simple, Urgent Creative For Prospects
- For prospecting on paid social, use simple, urgent messages that emphasize novelty and time sensitivity.
- If prospects need product introduction, include clear value proposition alongside the discount.
Segment Email/SMS Offers For Retention
- Give existing customers segmented, exclusive offers like early access or SKU-specific flash sales.
- Use inventory data and demographics to craft subject lines that boost opens and CTRs.