Why 70% Unsubscribe: Solving Marketing's Personalization Paradox

CEO of Optimove, Pini Yakuel, returns to explore the roots of positionless thinking and how AI pushes us to visionary methods over specialization. We explore how breaking departmental siloes unlocks 88% faster campaign cycles, and why a refreshed mindset will be your strongest tool in 2026.

Key takeaways:

• Positionless marketing drove 88% campaign efficiency gains in 2025
• AI accelerates range; humans provide judgment and validation
• 70% of consumers unsubscribed from 3+ brands in 3 months
• Mindset change precedes technology adoption in successful AI integration

Key Quotes:

[00:09:20] "The biggest compliment you get is something called ‘rosh gadol’...It means, I want your head to think about more things than it's currently thinking.” – Pini Yakuel

[00:21:26] "Consumption and making decisions are the work. If you can't make decisions for yourself, you can't work with AI." – Brian Lange

[00:28:44] "We have access to knowledge on every field...we have the best personal tutor in our pockets available 24 over seven." – Pini Yakuel

[00:38:10] "It's very, very difficult to scale personalization. That's the bottom line. It's almost impossible to scale it." – Pini Yakuel

In-Show Mentions:

• Optimove Connect (March 2026)
• Optimove + Forrester Study: Closing the Gap Between Promise and Performance
• Optimove Marketing Fatigue Report

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• Listen to our other episodes of Future Commerce

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