#160 Brook Hiddink – From $0 to $5,250,000 in 15 Months Dropshipping
Jul 17, 2023
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Brook Hiddink, a former corporate lawyer from Canada, shares his remarkable transition to high-ticket dropshipping, achieving $5.25 million in just 15 months. He dives into overcoming student debt and the psychology behind leaving traditional employment for entrepreneurship. Brook offers insights on building supplier relationships, outsourcing tasks, and the significance of community in business. He also discusses leveraging social media for brand success and emphasizes the importance of personal health alongside business growth.
Brook Hiddink transitioned from corporate law to high ticket dropshipping, motivated by the desire for financial freedom and autonomy.
He emphasizes the importance of building strong supplier relationships and focusing on high-leverage tasks to scale an e-commerce business.
Community support and effective personal branding via social media played crucial roles in Brook's journey to entrepreneurial success.
Deep dives
Transition from Law to Entrepreneurship
The speaker reflects on his transition from law to entrepreneurship, noting the stress and dissatisfaction he experienced in his corporate law job. He highlights the difference in mindset when running a business compared to working for someone else, emphasizing the development of valuable skills that allow for autonomy and resilience. Despite incurring significant student debt, he found motivation to start his own business after observing the lack of work-life balance among his colleagues. This pivotal moment marked a shift in his career path, fueling his desire to become a successful entrepreneur.
High Ticket Dropshipping Success
The speaker shares his journey into high ticket dropshipping, detailing the initial struggles and eventual success he achieved. After starting with low ticket items and failing, he pivoted to selling higher-priced luxury items, which significantly boosted his sales. Within months, he surpassed his expected income as a future lawyer, leading him to make the bold decision to drop out of school and pursue this venture full-time. His rapid success serves as an example of how adaptability and taking calculated risks can lead to significant rewards.
Lessons from Mentorship and Mistakes
Throughout his entrepreneurial journey, the speaker learned valuable lessons from both successful and unsuccessful mentorship experiences. He recounts wasting significant amounts of money on ineffective coaching and marketing services, emphasizing the importance of aligning investments with clear, applicable results. These experiences taught him how to better guide his students and avoid similar pitfalls in their businesses. He now advises aspiring entrepreneurs to seek mentors with proven success in their specific niche to maximize their chances of achieving their goals.
Importance of Community and Accountability
The speaker highlights the critical role of community in driving success among his coaching students. He discusses how creating a supportive environment fosters accountability and encourages individuals to share their wins. By connecting students with others pursuing similar goals, he aims to enhance motivation and commitment, ultimately leading to better results. This peer interaction further solidifies the value of having a strong support network, making the journey of entrepreneurship less daunting and more rewarding.
Balancing Health and Business
With the rapid expansion of his business, the speaker acknowledges the importance of maintaining a healthy lifestyle to ensure peak performance. He shares his daily routine, which prioritizes deep work in the morning and physical activity throughout the day, ultimately helping him achieve a clear and focused mindset. By making health a priority, he stresses how it enables him to make better decisions and manage both his e-commerce and coaching ventures effectively. He believes that a balanced approach to health and business is essential for long-term success.
Integrating Social Media for Growth
The speaker discusses how he strategically utilized social media, particularly Twitter, to grow his personal brand and coaching business. By sharing his journey and insights in a relatable manner, he attracted a following and established himself as an authority in high ticket dropshipping. This approach allowed him to create engaging content that resonates with his audience, converting followers into customers. He advises others to view social media as a valuable tool for sharing their unique perspectives and building a community around their brand.
In episode #160 of Kickoff Sessions, we go deep into Brook Hiddink’s journey from a top corporate law firm in Canada to high ticket dropshipping. Despite facing significant student debt, Brook shares steps for financial security and offers insights into the e-commerce industry’s model of high ticket dropshipping. Brook went from $0 to $5,250,000 in 15 months dropshipping, which is wild.
You’ll learn directly from Brook as he reveals his experiences in high-ticket dropshipping and scaling an e-commerce business. He discusses building supplier relationships, outsourcing, and focusing on high-leverage tasks. The episode also covers the importance of community, content creation, personal branding strategies, and valuable business lessons.
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(00:00) Preview (00:50) Transition From Law School to Entrepreneurship (08:36) Personal Growth and Career Choices (13:06) Building Assets, Not Trading Time (19:53) Exploring E-Commerce and Dropshipping Models (24:38) Dropshipping and Scaling E-Commerce Business (34:46) Outsourcing and Focusing on High-Leverage Tasks (41:36) Building a Successful Coaching Program (50:45) The Importance of Community and Networking (54:34) Content Creation and Personal Branding Strategies (1:00:06) Sharing and Protecting Business Strategies (1:07:50) Business Lessons From Mentors and Health
