In this episode of Scrappy ABM, host Mason Cosby interviews Nick Zeckets, founder of Air Traffic Control, about launching a content-led Account-Based Marketing (ABM) program in just two weeks. They discuss the importance of content in ABM, sources of valuable data, effective distribution methods, and strategies for identifying and filling content gaps. Nick shares practical advice on overcoming common roadblocks and getting an ABM program off the ground quickly and efficiently.

Best Moments:

(01:21) How content is crucial to ABM programs

(05:58) Sources of data for ABM programs

(08:26) Effective content distribution methods

(12:52) Identifying and filling content gaps

(16:24) Common roadblocks in launching ABM programs

(19:03) Advice for getting an ABM program off the ground

Guest Bio:

Nick Zeckets is the founder of Air Traffic Control, a company that analyzes data to understand what content audiences are engaging with. Air Traffic Control helps businesses identify content gaps and create more relevant content for their ideal customers. With extensive experience in content strategy and ABM, Nick specializes in helping organizations launch effective, content-led ABM programs swiftly and successfully.