The Russell Brunson Show (MS) The Controversial Hormozi "Leads Book" Launch
Aug 25, 2023
The podcast host discusses the controversial book launch by Alex Hormozi and shares their thoughts on the launch event and their differences in launch and content styles. They also talk about staying ahead of the AI revolution and how the Hormozi's are capitalizing on it. Additionally, they discuss book funnel strategies, successful book launches, and share their observations and opinions on a book launch.
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Meeting Hormozi
- Russell Brunson met Alex Hormozi at Traffic & Conversion Summit years ago.
- Hormozi, a gym owner, called Brunson wanting to implement his funnel strategies.
First TEDx Chaos
- At Brunson's first TEDx event, Alex, Layla, and Dave Woodward sold his product using order forms.
- Grant Cardone didn't think a sales table was necessary, which added to the chaotic but fun experience.
Short-Form King
- Alex Hormozi excels at short-form content, achieving significantly more organic reach than Brunson.
- Brunson acknowledges Hormozi's skill in this area.