Raluca Apostol is the Audience Acquisition, Lead Generation and Campaign Marketing Director of Event Marketing Stars. Event Marketing Stars is a data driven marketing company for events and conferences. Events can be an important marketing tool, but in order to be effective they need to generate both attendees and revenue. In this episode, Raluca talks about technology in events, how to run a great event and how to turn an attendee into a lead.
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Hey {First Name}, An Insider's Guide to Outbound Sales