S2E322 Brian Buffini's Bold Predictions 2025 Mid-Year Update

Aug 19, 2025

Dive into the true state of the real estate market as Brian Buffini debunks the fear surrounding a potential crash. He shares data-backed insights predicting a shift back to 2019 figures, with practical tips for agents. Learn how to guide clients away from doom scrolling and navigate current market dynamics. Plus, discover the 'Just 1' campaign, empowering agents to leverage personal connections for business transformation. This engaging discussion highlights the importance of adaptability and skill in the evolving real estate landscape.

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INSIGHT

Market Rebalancing To Pre‑Pandemic Norms

The current market is rebalancing back toward 2019 norms after an artificial COVID-era boom.
Brian Buffini argues the boom was abnormal and agents must stop longing for it and adjust accordingly.

INSIGHT

Days On Market Drive Market Sentiment

Days on market heavily shape agent sentiment even more than transaction counts.
The frenetic short DOM of 2020–22 created unrealistic expectations and devalued agent skills.

ADVICE

Get Buyers Fully Loan‑Ready

Prepare buyers fully: get them pre-qualified, documents updated monthly, and ready to lock a rate.
Stay ready to act because rates will bounce and create immediate opportunities.

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If you listen to much of the media, you might feel the real estate market is on the precipice of another catastrophic crash, similar to 2008. In this podcast, Brian Buffini, founder and chairman of Buffini & Company, shares the real truth. Using well-researched data and stats, Brian discusses how the market is not crashing but is actually rebalancing back to numbers seen in 2019. He shares his forecast for the remainder of 2025 and into 2026, including home prices, median sales prices and mortgage rates.

Brian also offers practical, strategic tips that agents can use when working with buyers and sellers, many of whom also have been led to false beliefs by doom scrolling, to help them understand the true housing market. He also introduces a major new campaign for Buffini clients, “Just 1,” that will help them use the power of working by referral to transform their business.

YOU WILL LEARN:

• The real data on the housing market including current stats and a forecast for 2025 and 2026.

• How real estate agents can help their clients past doom scrolling and navigate them to successfully buying or selling a home.

• How the “Just 1” campaign, based on Buffini’s proven, repeatable system of working by referral, can transform your business and your life.

MENTIONED IN THIS EPISODE:

Just1 Campaign

NOTEWORTHY QUOTES FROM THIS EPISODE:

“We’re back to 2019 now and by the way, a 2019 agent was far more skilled than a 2025 agent. They were far more professional called back on time, far more detailed and knew how to negotiate.” - Brian Buffini

“If rates go from 7 to 6%, 5.5 million additional households in the United States will be eligible to buy a home including most importantly, 1.6 million renters.” - Brian Buffini

“The key to this market for buyers is choice and for sellers it's about competition.” - Brian Buffini

“Mortgage rates are going to hover between 6.25 and 6.5%.” - Brian Buffini

“Just one referral can change everything.” - Brian Buffini

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