David McRaney breaks down why it’s so difficult to change people’s minds—and shares powerful strategies to get others to open their minds. 

— YOU’LL LEARN — 

1) Why facts alone can’t persuade others 

2) One simple question to make you more persuasive 

3) A step-by-step guide to changing even the most stubborn minds 

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— ABOUT DAVID — 

Science journalist, podcaster, and internationally bestselling author David McRaney is an expert in the psychology of reasoning, decision making, and self-delusion. His wildly popular blog became the international bestselling book You Are Not So Smart, revealing and celebrating our irrational and thoroughly human behavior. His second bestseller, You Are Now Less Dumb, gives readers a fighting chance at outsmarting their brains. His most recent book, How Minds Change, is a brain-bending and big-hearted investigation into the science of belief, opinion, and persuasion. 

David is an in-demand speaker whose work has been featured in The Atlantic and many others.

He also created and hosted Exploring Genius: In-Depth Study of Brilliant Minds, an audio documentary for Himalaya, and is working on a TV series about how to better predict the psychological impact of technological disruption. 

• Book: How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion 

• Website: YouAreNotSoSmart.com 

• Personal website: DavidMcRaney.com 

— RESOURCES MENTIONED IN THE SHOW — 

• Book: Cool It: The Skeptical Environmentalist's Guide to Global Warming by Bjorn Lomborg 

• Book: Incognito: The Secret Lives of the Brain by David Eagleman 

• Book: Joe by Larry Brown 

• Book: The Enigma of Reason by Hugo Mercier and Dan Sperber 

• Video: Why We Fight: Prelude to War 

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