Maybe you’ve heard the buzz around Clubhouse, the drop-in audio chat app. It’s a bit like Twitch for conference calls. If you have no idea what “Twitch” is, you’re probably over 40. In your case, the closest analog might be those 1–900 party lines you saw advertised on late-night TV in the 1990s—but a bit less sleazy and in app form.

The Clubhouse app is the new new thing, and it’s got many people hooked. The app is the latest example of a habit-forming product taking the world by storm.

You can read the NirAndFar blog post on: Will Clubhouse be a Habit or Has-Been? https://www.nirandfar.com/hooked-on-clubhouse-app/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/