33: How to Use Strategy and Evaluation in Training, with Bonni Stachowiak

Apr 16, 2012

Bonni Stachowiak, a professor and host of Teaching in Higher Ed, discusses the importance of strategy in training. Topics include aligning with organizational goals, needs analysis, and evaluating training effectiveness. Insights on creating competitive advantage and overcoming challenges in training evaluation are shared.

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Introduction

00:00 • 2min

Exploring Learning Strategy and Evaluation in Training for Effective Leadership Development

01:58 • 4min

Strategic Alignment of Training Initiatives

05:40 • 5min

Effective Needs Analysis for Organizational Training

11:03 • 8min

Analyzing the Challenges of Training Evaluation and Behavior Change

19:20 • 3min

Evaluation Levels in Training

22:02 • 12min

Bonni Stachowiak: Teaching in Higher Ed Bonni Stachowiak is the host of the Teaching in Higher Ed podcast, a professor of business and management at Vanguard University, and my life partner. Prior to her academic career, Bonni was a human resources consultant and executive officer for a publicly traded company. She joins me monthly to respond to listener questions. Be sure to align with the organization's mission, vision, and goals: Requires that you have at least a basic understanding of strategy (long-term planning). There are many approaches to strategy. A good person to know about in the area of creating competitive advantage is Michael Porter. Steps to needs analysis: Determine the problem(s) by finding a key business lever that will make a big impact on the organization if it gets fixed/improved. People pay more attention to fixing problems than they do to making improvements. Affirm that the problem really is the problem (work with stakeholders to see if there is consensus on the key problem(s); engage at all levels of the organization, as there can often be a disconnect between senior management and the line staff who typically engage directly with customers). Develop solutions - training is not always the solution, though people tend to go to it as an "easier" way of addressing deeply rooted cultural issues. Two broad types of evaluation: Formative: satisfaction with the training itself. It is the most common form of evaluation conducted since it is the easiest and least expensive way to assess. Summative: extent to which real change has occurred. This is the least common form of evaluation conducted because it is hardest and most expensive - but most important for determining whether ROI has occurred (Jack Phillips is a good person to read on the subject of training ROI). Kirkpatrick's Four Levels of Evaluation (Kirkpatrick is considered the "father" of training evaluation): Reaction: people's reaction to the training; did they like it or not? Learning: what knowledge was gained as a result of the training; what did people learn? Behavior: the extent to which behavior was changed as a result of the training; what's different now? Results: real and lasting change that occurred as a result of the training; what results have been achieved? Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.