The Glossy Beauty Podcast

Violette Serrat on building Violette FR to be a 'modern maison'

Oct 19, 2023

Makeup artist Violette Serrat, founder of Violette FR, discusses her journey from being discovered by Vogue France to launching her own brand. Topics include the role of skincare products in the anti-foundation philosophy, exploring serums and a new liquid bandage in the product line, and the importance of expert founders in the beauty industry.

35:01

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Episode guests

Violette Serrat

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Episode notes

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Quick takeaways

Violette Serrat's brand celebrates individuality and imperfections, promoting self-acceptance and a culture of confidence.

Violette FR prioritizes skincare as the foundation for natural beauty, offering innovative products that cater to specific skincare needs.

Deep dives

Villelette's Journey and Career Breakthroughs

Villelette's journey as a makeup artist began unexpectedly at a costume party where she experimented with glitter on a friend's face, sparking her passion. She gained recognition when discovered by Vogue France in 2011, leading to collaborations with major beauty brands like Sephora, La Mer, and Estée Lauder. Despite building her career on makeup, she expanded her brand to include skincare, hair, and fragrance. Villelette shares her unconventional path, including her work with Dior and Sephora, and how she defied industry norms to carve her own unique style.

Introduction

5min

The Journey to French Vogue

13min

Skincare Products and Their Role in the Anti-Foundation Philosophy

2min

Exploring Serums and a New Liquid Bandage in the Product Line

2min

Expert Founders and the Importance of Credibility

9min

Violette Serrat, the mostly mononymous makeup artist behind the brand Violette FR, decided to become a makeup artist as the result of a costume party. She put some glitter on a friend’s face for the event, and inspiration struck.

After pounding the pavement doing various makeup jobs, in 2011, she was discovered by Vogue France, which helped to kickstart her career. Since then, she has worked with the biggest beauty brands in the world. She's been a product development consultant for Sephora, an ambassador for La Mer and global beauty director of Estée Lauder. She is currently Guerlain’s global creative director for makeup.

In 2016, she launched a YouTube channel, where she started to build a following. She has 305,000 YouTube subscribers and 525,000 Instagram followers.

In 2021, she launched her namesake brand, with a small assortment of makeup products, skin-care products, a dry shampoo and a fragrance. Since then, she has continued to build the brand across categories, despite the fact that she built her career on makeup.

Violette joined the Glossy Beauty Podcast to discuss her brand's roots, evolution and future.

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The Glossy Beauty Podcast

Violette Serrat on building Violette FR to be a 'modern maison'

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Villelette's Journey and Career Breakthroughs

French Girl Beauty Philosophy and Empowering Individuality

Villelette's Approach to Skincare and Makeup

Remember Everything You Learn from Podcasts