

Alexandre Gabriel, Founder & Master Distiller, Maison Ferrand
7 snips Jul 28, 2022
Entrepreneur and Master Distiller Alexandre Gabriel discusses his journey from a farming family in Burgundy to creating acclaimed artisan spirits like Pierre Ferrand Cognac and Citadel gin. He delves into the unique processes of creating spirits, blending tradition with modern techniques, highlighting the importance of quality ingredients and terroir. The conversation celebrates innovation in the spirits industry and the passion for preserving family legacy.
AI Snips
Chapters
Transcript
Episode notes
Grandfather's Distilling Lesson
- Alexandre Gabriel shares a childhood memory learning to distill from his grandfather at age 10.
- His grandfather taught him to "taste with your ears" to ensure the quality of the raw material for distilling.
Building Cognac Business from Scratch
- Alexandre studied business abroad and returned to acquire a small cognac house with no prior distilling knowledge.
- Through hard work and sales, he built the business from nearly bankrupt to global recognition.
Innovating During Cognac Downtime
- Cognac distilling is seasonal and highly regulated, creating downtime for stills seven months a year.
- Alexandre used this downtime innovatively to create Citadelle Gin, pioneering craft gin in 1996.