Business Process Automation Without Knowing How To Code - Use Make
Jun 13, 2022
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Andrei Gazda, co-founder of Make, shares his journey in building no-code automation tools. He delves into the Paperless Movement and the challenges of rebranding from Integromat to Make. The conversation highlights the importance of user-friendly interfaces and integrating customer feedback into product development. Gazda also discusses future developments, emphasizing the significance of partnerships and educational resources in enhancing automation solutions for businesses.
Integromat, now rebranded to Make, was founded to address manual process inefficiencies specifically for small and medium businesses seeking automation solutions.
Make emphasizes user feedback to improve product development, focusing on educational resources and adaptable connectors to enhance functionality and integration.
Deep dives
The Founding Story of Integromat and Make
The journey of Integromat began with founders Andrei Gazda and Patrick, who previously operated a daily deals site in the Czech Republic. Observing larger companies struggling with inefficient manual processes, they identified a gap in the market for automation solutions tailored to small and medium businesses. The duo sought to create a user-friendly automation platform that would empower end users, leveraging ideas from their experiences in both gaming and automation. The resulting tool aimed to simplify and optimize workflows, ultimately evolving into Integromat, which later rebranded to Make.
The Acquisition and Strategic Growth
Throughout its growth, Integromat refused several acquisition offers from major companies, firmly believing in their vision to create the best visual automation platform. Eventually, they were acquired by Salonis, a partnership that allowed them to maintain their independence while gaining financial and strategic support. This collaboration enabled them to enhance their product offerings, increase market presence, and pursue a mission of building an intuitive platform for automation. The alignment with Salonis' vision also spurred a rebranding initiative that transitioned Integromat to Make, reflecting the platform's evolving capabilities.
User-Centric Development and Future Directions
Make prioritizes user feedback as a driving force in their product development, acknowledging that customer insights are vital for growth. They aim to create an academy for educational content, improve onboarding experiences, and expand their partner ecosystem for better integration and support opportunities. Despite facing challenges in matching the number of integrations offered by competitors like Zapier, Make focuses on providing adaptable connectors that cover extensive functionality. As they work to bridge the gaps and enhance usability, Make keeps its commitment to develop a robust automation solution that meets the needs of businesses and users alike.
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