Trapital
The Biggest Surprises in Streaming
Feb 10, 2025
Join journalist Zack O'Malley Greenburg, who specializes in music and business, as he explores the surprising world of streaming. Discover which 1980s and 2000s songs top Spotify's charts, revealing unexpected hits. He dives into the impact of TikTok on radio, the enduring success of tracks like 'Mr. Brightside,' and how cultural factors influence global music reception. The conversation also touches on the contrasting styles of Kendrick Lamar and Drake, shedding light on their unique appeal in today's hip-hop landscape.
36:12
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Quick takeaways
- Streaming has revived older tracks, with songs like 'Every Breath You Take' dominating the 80s charts unexpectedly, reshaping listener preferences.
- Cultural nuances significantly impact streaming success, as shown by Kendrick Lamar's limited global reach compared to universally appealing British artists.
Deep dives
The Impact of Streaming on Song Popularity
Streaming has significantly transformed the music industry's landscape, influencing song popularity and monetization. Notable shifts include the rise of older tracks that have regained traction on platforms like Spotify and YouTube, indicating a transformation in listener engagement. For example, Kanye West's 'Heartless' has overtaken 'Stronger' as his most streamed song, surprising many. Moreover, Eminem's 'Without Me' has surpassed 'Lose Yourself,' highlighting that listener preferences can often vary widely from personal expectations.
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