The Logan Bartlett Show EP 149: Marc Benioff (CEO, Salesforce) Predicts Half of Conversations Will be With AI Agents Next Year
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Aug 29, 2025 
Marc Benioff, Co-founder and CEO of Salesforce, shares his insights on the rapid rise of AI in business. He reveals how Salesforce uses AI agents to streamline customer support and sales, improving operational efficiency. Marc discusses the hype versus reality in AI adoption, the potential for startups, and the necessity of collaboration between humans and AI. He also highlights the explosive growth of AI-driven products, the evolving landscape of customer relations, and his vision for the future of work in an agentic enterprise.
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Untapped Leads Activated By Agents
- Marc Benioff described Salesforce having over 100 million uncalled leads historically and now using agents to contact them.
- He said agentic sales call over 10,000 leads a week and are filling pipeline like never before.
Salesforce As Customer Zero
- Salesforce acted as customer zero and ran about 1.5 million agent conversations alongside 1.5 million human conversations.
- Benioff said CSAT scores were similar while headcount dropped from 9,000 to 5,000 in support.
Agents Are Force Multipliers
- Benioff argued AI is a force multiplier that both reduces costs and increases revenue through new conversations.
- He framed agents and humans as partners rather than replacements across sales, marketing, and support.