223 Mara Smith: Founder of Inspiro Tequila

“I can't stand behind something that I don't personally love”

How do you redefine an industry? Have a customer perspective. Listen and learn how Mara Smith, Founder and CEO of Inspiro Tequila created a terrific tequila from having her own passion for the category. Who would know better what a customer is looking for than the customer? Listen on this week’s episode of #TheKaraGoldinShow

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Check out our website to view show notes: https://karagoldin.com/podcast/223

List of links to resources mentioned in episode, suggested reading & social media handles:

Inspiro Tequila - https://inspirotequila.com/

Mara’s Instagram - https://www.instagram.com/beinspiredbymara/

WBENC - https://www.wbenc.org/