Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing).

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The only two group fitness franchises I would invest in…

Industrious

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.

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I solve problems in your business and make you more money. Guaranteed.

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.

Invest in your business and let me solve your problems and optimize your business fast and efficiently.

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

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Want to increase your business IQ by 100x for only $50?

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month.

⁠www.microgymuniversity.com⁠

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

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232 – The Milton Friedman Theory of Change, with John Bennett