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Freakonomics Radio

474. All You Need Is Nudge

Sep 9, 2021
Richard Thaler, a Nobel Prize-winning economics professor at the University of Chicago and co-author of "Nudge," explores the evolution of behavioral economics. He discusses the enduring relevance of nudging in light of global crises like financial meltdowns and pandemics. Thaler delves into the ethics of organ donation systems, innovative nudges to improve female labor participation, and the impact of major tech companies on social support disparities. With insightful humor, he emphasizes how small changes in choice architecture can lead to significant behavioral shifts.
58:47

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