THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

E59: LinkedIn Sales Navigator for Nonprofits

12 snips
Jun 26, 2024
Discover how LinkedIn Sales Navigator can transform nonprofit relationships. Learn to build a Relationship Map to identify key decision-makers. Hear about uploading your existing contacts for insightful tracking. Explore advanced filters to discover values-aligned partners and using InMails effectively. Gain practical tips for saving searches and targeting active leaders in the nonprofit space. Plus, uncover how to access a 75% discount for eligible nonprofits. This episode is packed with tools to enhance networking and fundraising efforts!
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INSIGHT

LinkedIn As A Thoughtful Relationship Channel

  • LinkedIn provides a methodical, asynchronous way to build thoughtful relationships with decision-makers.
  • Sales Navigator amplifies that by giving richer profile context to tailor outreach and start deeper conversations.
ANECDOTE

Working A Global Corporate Account

  • Tania described working with a global alcohol brand where one local champion connected them to the head of global CSR.
  • She tracked influencers like marketing and people leaders to reach the ultimate decision maker for transformative funding.
ADVICE

Map And Monitor Decision-Maker Networks

  • Use Sales Navigator's relationship mapping to visualize the web of influencers inside an account.
  • Monitor people for updates so you can send timely, personalized outreach that sustains trust.
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