THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

December’s a great time for new year business planning. But strategy and visioning are hard (or unhelpful) without deep clarity in your brand. That’s why I’m sharing the first part of my Thought Leadership Clarity Course, an eight-part audio course with an accompanying 35-page guidebook. It includes a proven sequence of practices, exercises, and questions to hone in on your personal brand messaging – including your vision, origin story, and perspectives. Resources from this episode:Grab your free Episode 1 guidebook for the Thought Leadership Clarity Course here. And - use code WINTER50 for 50% off the full audio course - valid until December 31. Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Reflection is more than just a marketing skill; it's essential for enhancing your thought leadership. Discover how pausing to reflect can lead to richer storytelling and authentic content. Explore practical prompts that turn your personal experiences into engaging narratives. Plus, learn how to cultivate a culture of reflection within your team to deepen connections and boost creativity. Reflection isn't just a solo activity—it's a team game that can transform your organizational impact.

Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood -  executive visibility is a perfect fit for our tendencies.In this episode, I share ways to shift your mindset if introversion is a barrier to getting visible. I also share action steps to show up in a way that feels authentic to you.We discussed:[02:25] Executive visibility matters – and your introversion can actually help [04:46] Reframing how we think about visibility[09:10] Get clear on why you’re getting visible[11:39] Build your brand in a way that feels good to you[17:53] Focus on resonance and celebrate every winTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 68: 10 Strategic LinkedIn Use Cases for Social Impact CommunicatorsEpisode 40: Measure the Magic: Tracking Resonance Instead of ReachEpisode 20: Find your Niche by Serving Your Past Self with Joy MalekWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do.  But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get on LinkedIn to amplify your mission, but why you should do it.We discussed:[01:39] Finding the right board members and volunteers[04:43] Communicating with existing donors[06:55] Being seen and seeing others[10:01] Amplifying your executives as trusted thought leaders[12:39] Building team camaraderie and culture[14:31] Breaking down stigma[16:35] Attracting opportunities and amplifying your eventsTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Episode 65: Social Impact Storytelling: why, when, and whereEpisode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentPodcast Episode 38: How to Be Lazy on LinkedIn: Build Clarity, Content & CommunityWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*I just got back from the Communications Network Conference in Kansas City! I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn. We discussed:[01:54] Tips for showing up confidently with your messaging [04:40] Storytelling as a defensive strategy[07:05] Tying back stories to what’s actually important[09:46] Create a thoughtful digital footprint on LinkedIn[11:58] Post-election communication strategiesTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterCheck out my webinar with CommsNet earlier this year: LinkedIn for Social Impact Communicators in 2024Session Speaker Information:Jonah BergerCenter for Public Interest Communications and the Council on FoundationsKate Tellers at The MothSree Sreenivasan, CEO of DigimentorsDemocracy FundNext year’s conference is in Denver, Oct 15 - 17, 2025. Other Campfire Circle podcast episodes I recommend:Catch up with last episode: Episode 66: Using LinkedIn to create your conference networking strategyEpisode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Unlock the secrets to enhancing your conference networking with LinkedIn! Discover how to prepare effectively before the event, making impactful connections during, and maintaining those relationships afterward. Learn about personalized outreach and follow-up strategies that can transform brief encounters into valuable partnerships. Elevate your conference experience and drive your mission forward with these essential tips.

Do you gravitate towards statistics over storytelling in your social impact communications? You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story. Just 10 minutes later, only 5% of people remembered the data shared.  However, 63% of attendees remembered the stories. In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward.  We discuss:[01:17] Why storytelling is important[06:28] When to use storytelling as an advocacy tool[11:03] The 3 stories to have and share as a changemaker[14:16] Where to share your stories to drive your mission forwardTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter To learn more about storytelling and the repeal of the 8th Amendment in Ireland, visit this article.Other Campfire Circle podcast episodes I recommend:Podcast Episode 4: How Your Stories Can Become Your StrengthPodcast Episode 7: Fostering Belonging Through Your StoryPodcast Episode 19: How to deepen your influence to drive changeWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind.“You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana SnyderWe discussed:[02:13] Dana's story behind monthly giving[06:23] Why Dana decided to take the leap and write a book[10:06] Her 4-week book writing process[14:01] Dana’s decision to go with a hybrid publisher[20:42] All the incredible ways Dana is getting her book out there[29:12] Dana’s dreamy vision of charitable livingTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Make sure to check out Dana Snyder’s book The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good.You can learn more about Copper Books, Dana’s hybrid publisher, at copperbooks.com.Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Podcast Episode 5: From Leader to Thought Leader with Denise BrosseauPodcast Episode 26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin LamPodcast Episode 40: Measure the Magic: Tracking Resonance Instead of ReachConnect with Dana Snyder: Website: positiveequation.comLinkedIn: Dana SnyderInstagram: @positivequation Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.To listen to the full episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterGet your copy of Bernice and Jessalin’s book The Visibility Mindset here.Other Campfire Circle podcast episodes I recommend:Episode 11: Celebrating Community over Competition with Ché Elizaga CastroEpisode 17: Practicing Inclusion on Purpose with Ruchika TulshyanEpisode 48: Negotiation for Impactful Softies with Nadia De AlaConnect with Bernice Chao: Website: bernicechao.comLinkedIn: Bernice ChaoConnect with Jesslin Lam: Website: joyofjessalin.comLinkedIn: Jessalin LamWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.” Finally, we talk about a new form of leadership that’s rooted in purpose and values instead of power and control.This episode is over two years old, so there’s some mention of dated news stories. What Devona shares, however, is timeless.To listen to the full episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 3: Becoming More of YourselfEpisode 34: Be a Change Agent – from the We Are For Good PodcastEpisode 59: LinkedIn Sales Navigator for NonprofitsConnect with Devona Stalnaker-Shofner: Antioch University: Devona Stalnaker-ShofnerLinkedIn: Devona Stalnaker-Shofner Email: dstalnakershofner@antioch.eduWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms