Buying the X Games with Olympic Icon Apolo Ohno

Dec 10, 2021

Apolo Ohno, an Olympic gold medalist and short track speed skating legend, joins the hosts to discuss revolutionary ideas in sports. He shares thoughts on revitalizing the X Games through community engagement and Web3 technologies. The conversation also dives into redefining the Olympic experience, emphasizing athlete well-being and mental health. Apolo suggests innovative concepts like an NFT Museum, while the hosts unpack the balance between ambition and rest, urging everyone to escape their mental prisons for a more fulfilling life.

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ANECDOTE

Cultural Moment

Sahil Bloom explains how Queen's Gambit increased chess's popularity and sales.
This example inspires his idea to revitalize the X Games by creating a cultural moment.

ANECDOTE

Drive to Survive

Formula One's Drive to Survive boosted viewership by focusing on driver personalities.
Sahil Bloom suggests a similar approach for the X Games to build personal connections with athletes.

ADVICE

Web3-ify the X Games

Reward top fans with NFTs and tokens to increase engagement.
Allow fans to vote on athlete activities and create continuous events.

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In a Web3 universe, anything is possible. In this episode of Where It Happens, hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) put that belief to the test with an idea so big that they had to run it by someone legendary. They pitch Olympic icon Apolo Ohno (@ApoloOhno) on their idea to buy the X Games and how to take it to the next level. Other topics include reimagining the Olympics, Apolo's idea for an NFT Museum, and why it's important to escape your mental prison.

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