E585: When Strength Breaks You: Injury, Identity & Business

Feb 26, 2025

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Jiunta and Stu break down the mindset of elite strength athletes, the balance between performance and longevity, and why so many lifters struggle with their identity outside of the gym. Plus, Stu shares how shifting his focus from lifting to business skyrocketed his success.

If you’ve ever wondered what it takes to truly commit to something—or when it’s time to walk away—this episode is for you.

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The Johnny Bravo Physique & Training Adjustments (00:03:00) A Powerlifter’s Worst Nightmare: 733lb Squat Gone Wrong (00:05:12) The Brutal Reality of Strength Sports Injuries (00:08:30) Coming Back from a Double Patellar Tendon Rupture (00:12:05) Pain vs. Passion: Why Some Quit and Others Push Through (00:16:28) Is Your Training Goal Holding You Back in Life? (00:20:50) Powerlifting vs. Business: What Really Builds Success (00:26:32) Bodybuilders vs. Powerlifters: Who’s Better at Business? (00:30:48) Why Most Trainers Struggle to Make a Living (00:35:10) The Real Reason People Struggle to Charge What They’re Worth (00:40:22) How to Build a Business That Clients Never Leave (00:45:05) The Power of Investing in Your Clients (00:50:10) If You Struggle to Get Clients, This Is Why (00:54:20)