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Mark de Grasse || The Future of Content & AI (LST #72)

Aug 21, 2023

01:04:06

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Learn Speak Teach Episode #72 with Mark de Grasse.

Watch the full episode here: https://youtu.be/R_OsF8ow-kQ

Artificial Intelligence (AI) has revolutionized how we interact with technology and the world around us. In this thought-provoking episode featuring Mark de Grasse, we explore the fascinating world of Artificial Intelligence (AI) and its transformative impact.

Mark de Grasse is the President of DigitalMarketer, an eLearning company dedicated to skill development for professional marketers, marketing agencies, and small business owners. Mark has been working in content development since the mid-2000s, producing tens of thousands of articles, graphics, videos, and podcasts over the years.

Mark reveals the secrets of seamlessly integrating AI into your business without sacrificing authenticity, and he offers a glimpse into the future of AI. He also takes us through the pros and cons of AI and its democratizing effect on human creativity.

The episode takes an insightful turn as Mark shares his journey from hitting rock bottom to reinventing himself. He shares the wisdom of identifying your happier, purpose-driven self and its transformative power.

Time to dive in!

During this episode, you will learn about:

[01:48] Meet our guest; Mark de Grasse

[02:17] Niche Business Podcasting Episode; https://bit.ly/3L3D8NF

[03:30] What inspired Mark to get into content development

[05:54] Mark’s experience with Artificial Intelligence (AI)

[08:55] Tip on how to use AI in your business and still be authentic

[12:37] The future of AI

[14:44] How Mark got into the digital marketing space

[17:48] What is Content Marketing, and Why is it Important?

[24:00] Advantages and disadvantages of Artificial Intelligence (AI)

[32:00] Filtering content through Personal AI

[37:41] Keep in touch and learn more from Mark de Grasse

Book: The Future of Content & Us

Website 1: https://www.digitalmarketer.com/

Website 2: https://markdegrasse.com/

[40:33] Mark’s experience when he hit rock bottom and how he reinvented himself

[45:03] Breathwork app; https://www.othership.us/app

[50:43] How AI will democratize human creativity

[52:48] Rapid Fire Round

[1:00:21] How to support and connect with Mark de Grasse

The DigitalMarketer Podcast: https://www.digitalmarketer.com/podcasts/

Website: https://markdegrasse.com/

Book: The Future of Content & Us

Key Takeaways:

• To generate authentic content using AI, utilize your presentation’s transcription instead of a naturally written article. The transcription will capture your unique voice and writing style more accurately than the article you composed. [08:55]

• “Content marketing is the process of making useful information connected to your product or service.” ~Mark de Grasse [17:48]

• “The easiest form of content is the FAQ section for a product or service.” ~Mark de Grasse [18:08]

• AI helps users get relevant answers instantly because it understands both language and visuals [25:58]

• There is a version of yourself that’s happy, content, motivated, and purposeful. You have to identify it, and It will take a lot of work. But by the end of the day, you will be happier with the process. [44:00]

• The use of AI will democratize human creativity [51:19]

• The lifetime value of your customer is the core metric on which you should base everything, not just getting the sale [56:56]

People Mentioned and Other Resources:

1. Jordan Harbinger

2. Elon Musk

3. Robbie Bent

4. Breathwork app; https://www.othership.us/app

Keep In Touch With Mark de Grasse:

Website 1: https://www.digitalmarketer.com/

Website 2: https://markdegrasse.com/

YouTube: https://bit.ly/3OU8KaG

Instagram: https://www.instagram.com/markdegrasse/