

178. Sales Tips for Solopreneurs Who Hate Selling with Nikki Rausch
Mar 26, 2025
Join Nikki Rausch, creator of the Selling Staircase and expert in relationship selling, as she shares her insights for solopreneurs who dread sales. She unveils how selling can feel authentic by focusing on trust and asking smart questions. Discover common sales blunders to avoid, like the infamous cringey LinkedIn messages. Nikki also emphasizes the importance of creating high-ticket offers and offers her framework to make sales conversations enjoyable—perfect for those allergic to traditional sales tactics!
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Relationship Selling
- Think of sales as something you do with someone, not to them.
- Focus on conversations, questions, listening, and building rapport.
LinkedIn Pitches
- Cold LinkedIn pitches are a major rapport breaker, similar to someone cutting you and then offering a band-aid.
- They focus on what you're doing wrong instead of building a connection.
First Impressions
- Make a good first impression by clearly stating your name when introducing yourself.
- Consider how others perceive their first interaction with you.